Tourism Australia and Air India commence pre-summer promotion

India’s national carrier Air India, in partnership with Tourism Australia, is tempting Indian travellers with a special fare promotion on its daily, non-stop service between New Delhi and Sydney and Melbourne.

The offer is being promoted through print and digital media as well as out-of-home platforms until 14 February for travel until 30 September – ideal timing for holidays during the Indian summer period.

For the year 2015, Air India recorded a 12 per cent market share for air traffic from India into Australia. India is currently Australia’s eight largest inbound visitor market by arrivals with 230,000 arrivals for the year ending November

Source: tourism.australia